That viral Big Arch burger video could be worth at least $18 million to McDonald’s in free publicity
Posted: Fri Mar 06, 2026 10:09 pm
Rivals like Burger King and Wendy’s have also been biting off that McDonald’s CEO video — and industry experts say it’s good for business for everybody.
Source: https://www.marketwatch.com/story/that- ... topstories
Source: https://www.marketwatch.com/story/that- ... topstories