UK ISP Fibrus Deploys RAGE ROOM for Broadband Consumers to Vent Frustration

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Alternative network ISP Fibrus, which is building a full fibre (FTTP) broadband network across parts of Northern Ireland and Cumbria (England), has launched an unusual new campaign that takes a swipe at its competitors by inviting their angry customers to let out their frustrations in a rage room (i.e. a place where you go to smash up poor defenceless electrical devices etc.).

The Fibrus pop-up experience invited participants in Cumbria to smash computers, bottles, and broadband routers using baseball bats and hammers – the aim being to offer a “cathartic release for those fed up with rising costs and mid-contract price hikes by other providers“. Some of the kit people could smash included WiFi routers from broadband companies like Sky Broadband and BT who’ve recently hiked their customers prices.
NOTE: Fibrus has so far invested c. £750m and some £300m has come from government subsidies, with the balance from their senior debt facility and shareholders. Some of their publicly funded builds include Project Stratum (81,000+ premises in N.Ireland) and the Project Gigabit (Hyperfast GB) contracts for 53,500 premises in Cumbria (here) and 9,000 premises in N.Ireland (here).
The provider, which covers over 465,000 UK homes with their network (more than 330,000 of those are in N.Ireland) and has connected 142,000 customers, ultimately hopes the publicity stunt will help to highlight their own commitment to fixed pricing, with the company continuing to promote its pledge of no mid-contract price increases.

The sessions were organised in partnership with specialists Smash Space, who run a similar rage room in Newcastle.

Colin Hutchinson, Managing Director of Fibrus, said:

“The response to the rage room event has been fantastic. It’s clear plenty of people enjoyed the chance to let off steam in a fun and safe way – they literally had a smashing time.

We know how frustrating unexpected price increases can be, and while we can’t solve that for everyone overnight, we’re proud to offer a fairer alternative with no mid-contract hikes.”

Such events are of course a bit risky as there will inevitably be some of Fibrus’ own customers who might similarly wish to make use of the same room, for one reason or another. But thankfully the provider continues to attract many times more positive than negative opinions from their subscribers.


Source: https://www.ispreview.co.uk/index.php/2 ... ation.html